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Expect the unexpected

Programme 2026

09:00 - 10:00

Registration, Breakfast & Networking

10:00 - 10:10

Welcome

10:10 - 10:30

Global Travel Trends Decoded:

What Travellers Want vs. What Investors Build

10:30 - 10:45

The Swiss Hospitality Market in Numbers:

Trends, Truths & Takeaways

10:45 - 11:15

Regulation, framework conditions, returns:

What does the Swiss hotel industry need?

11:15 - 11:45

Coffee Break & Networking

11:45 - 12:25

Token, Trust, or Trouble?

New Financing Models Put to the Reality Check

12:25 - 13:00

From ski destination to lifestyle destination:

Reimagining Alpine Investment

13:00 - 14:30

Networking Lunch

14:30 - 14:45

The Global Branded Residences Boom:

Market Data & Trends

14:45 - 15:15

Marketing it Work:

Operator Selection, Deal Structures & Swiss Realities

15:15 - 15:30

High-end living or high-end marketing?

A Swiss reality check

15:30 - 15:45

Lifestyle hospitality under pressure:

Distress, deals & learning from Europe

15:45 - 16:15

Coffee Break & Networking

16:15 - 17:00

Hospitality Venture Club

Hospitality Venture Club, the new startup format for the hotel industry. Its goal is to give innovative hospitality startups a platform in front of leading investors and industry experts. A launch event for the hospitality of tomorrow.

17:00 - 17:30

Beyond the Trend - Rethinking Hospitality:

Exclusive interviews with the most influential figures in the international hotel industry

17:30 - 20:00

Apéro & Networking